Revolutionizing “Roommates”: FriendsMates and Cher® Announce Partnership

Santa Monica, California, Monday, April 24th, 2023 – FriendsMates and Cher® join forces to revolutionize the concept of roommates and make homeownership simple and affordable for renters. FriendsMates, a leading online platform for finding compatible roommates, creates communities of like-minded individuals who share values and lifestyles, making coming home a joy. Cher®, a real estate marketplace specializing in co-ownership programs and unique loan options, connects first-time homebuyers, real estate agents, investors, and lenders through their digital co-buying concierge service. The partnership between FriendsMates and Cher® aims to provide a seamless experience for individuals looking for roommates and co-ownership opportunities, empowering them to build equity through shared homeownership.

“We are so glad we found someone who is passionate not only about helping people be happy with their home, but also passionate about making sure they can secure their home and turn their rent into equity! We are thrilled to join forces with Cher® and start making ownership a reality for more people.  exclaimed Jennifer Esteban, CEO of FriendsMates. “By leveraging our collective strengths, we are poised to create a game-changing solution that could very well help ensure that current and future generations are able to begin building home equity and create a path toward full home ownership.”

“We are dedicated to making the dream of home ownership a reality for all, and our partnership with FriendsMates is a perfect match for our mission,” stated Eric Chebil, CEO of Cher®. “Through our innovative approach of connecting co-owners with compatible buyers and providing access to a diverse range of real estate options, we empower individuals to transition into co-ownership and build wealth for their future. We are excited to collaborate with FriendsMates on a holistic solution that addresses housing affordability and ensures roommate compatibility, making the dream of owning a home more accessible to everyone.”

As FriendsMates and Cher® join forces, they are poised to revolutionize the way we live and empower individuals to find roommates and co-owners that make their house feel like a home. With their user-friendly platforms, comprehensive services, and shared vision of creating affordable and accessible housing options, FriendsMates and Cher® are set to make a significant impact in the real estate industry.

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About FriendsMates:

FriendsMates is a leading online platform that helps individuals find compatible roommates and create a community of like-minded individuals. For more information, visit FriendsMates’ website at or contact Jennifer Esteban (

About Cher®:

Cher is a real estate marketplace that specializes in co-ownership programs and unique loan options, making homeownership accessible to renters. For more information, visit Cher®’s website at or contact Mila-Joselyn Alicea ( 

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