In the next couple of months, our mission will be firing up, so that our team and services can benefit you! However, with this quick article, you’ll be able to learn more about our CEO, Eric Chebil, and why Cher® was started.

How did Cher® start?

Cher® came from a problem that I regularly experienced, which is affordable homeownership. I wanted to purchase a home, but there are so many confusing and time-consuming steps involved. So I created Cher® to help simplify the process. It’s an online platform that allows users to quickly and easily compare loan rates, find the right lender and get pre-approved for a mortgage with help from our well equipped team. With Cher®, users can save time, money, and be stress-free when buying a home.

How is Cher® changing?

Well, there is a lot! Before this year, we never thought of having internal real estate brokers. We found that realtors don’t know anything about co-ownership. So we’re changing the industry! As we continue to develop we will be able to automate a lot of these processes to alleviate time spent on phone and really using technology.

How does Cher® practice diversity and inclusion?

 I’m a firm believer in having a variety of backgrounds to ultimately create a better product. The variety of backgrounds allows for more perspectives to be brought to the table, which can lead to better ideas and solutions. Promoting diversity and inclusion can create a more collaborative environment, which WILL lead to successful outcomes for projects. 

Want to learn more about Eric? Check out his LinkedIn and our pervious article, The Future is Here, to learn about The First Real Estate Digital Concierge.

CHER Admin
Author: CHER Admin

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